ABSTRACT: The existence of trade and commerce has been existing in the ancient India, where people have been using various concepts of marketing and these have been mainly used for the service and welfare of the people. For a proper business administration to take place there existed several rules and regulations as per Dharma sastra, which have been revised by the various kings as per the necessities and requirements. There is an empirical need to revisit such ancient historical state-crafts, as these may help us re-build our current architecture of trade and commerce for a sustainable and better relations with the people and nations.

KEYWORDS: dharma Shastra, artha Shastra, statecraft, marketing

Author & Affiliation: Somanath Palakurthi, Keshav memorial institute of commerce and Sciences, Hyderabad – 500029